Every single business we work with all has this goal, “We want to be on the first page on Google.”
So when business owners search for themselves and find they are on the 10th, 4th or 50th page of the search results, this can be frustrating and we understand that (we check too). The problem is that no one really knows the perfect formula for Google’s search engine algorithms, they’re a closely guarded secret.
There are experts out there that read every piece of information that Google puts out each year on their new changes and tweaks, and those people are the ones to listen to. They’re the wizards of SEO, so we grabbed three of the biggest and most important ideas around SEO, plus a detailed Ebook for you to dive into located at the bottom of this page.
1. Your keywords are way too competitive
Go to Google right now and type in “smartphone”, then come back here.
Okay, so what did you find? When we searched it, we found more than 655,000,000 results. That’s insane! Most of those results are about the iPhone and Android devices and news about them. Say you have an amazing new mount for your phone that will revolutionize the way people interact with their phones while they drive. If you are trying to compete with the likes of Apple and Google for a share of that first page, it’s not going to happen.
A better idea for this imaginary product would be keywords like ‘smartphone car mount’ or ‘phone car mount’ or even ‘iPhone suction cup mount’. See how those ones are different and something a human might search for?
The best way to find out what your potential users might be searching for is to ask them! Go to your friends, family or current customers and ask them what they would search for if they were looking for your business - we bet they’ll have a totally different idea than what you thought. Go on, try it now!
2. Your URLs aren’t human friendly
Google loves human-centric design, so if there’s no chance a human can understand your URL, then how can you expect Google to rank you well?
Take a look below at what we mean, which one do you think Google will like more?
See what we mean? The second one is much nicer to look at than the first, and, if you wanted to, you could probably remember it and type it into your address bar!
So when you or your designer is making changes to a webpage, or uploading a new blog post, add to your checklist “is the URL human friendly?” and make sure you can check that box, otherwise, head back and make it so!
3. Mobile should be your focus
More than 59% of internet traffic is mobile in 2016. That means that your users should have a pleasant and user friendly experience on your website when they use their mobile devices and tablets to look around on the internet.
Google made it known to all developers and designers to design for mobile, or be punished. So much so, some people even dubbed it “Mobilegeddon”.
So, how do you design for the mobile world? That’s for another post that we’re working on right now, but if you need mobile design help, then shoot us a message.
Want to know how well your current web design stacks up? Go to the Google Mobile Friendly Test, enter your site’s URL and have a look at the results. If your website doesn’t pass the test for being mobile friendly, a website redesign should be one of your top priorities.
Go forth, SEO expert!
After reading this post, you’re likely not an expert in SEO, but you’re close! The biggest take-away from this is to design for humans, don’t design for the machines that rank you.
- Re-think your keywords, and make sure those appear in your content
- Make those URLs human legible
- Mobile, mobile, mobile
If you want to know more about SEO and really become an expert, then click the link below to download a detailed Ebook on SEO from some of the biggest names in the industry.